7 types of Marketing Videos

Demo videos

Demo videos show case how your product works - whether that's taking viewers on a tour of your  software and how it can be used or unboxing and putting a physical product to the test

Brand Videos

Brand videos are typically created as a part of a darger advertising campaign, showcasing the company's high-level vision, mission, or products and services.

Event Videos

Is your business hosting a conference, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

Educational Videos

Educational videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions.

Explainer Videos

This type of video is used to help your audience better Gunderstand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem.

Interviews Videos

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry

Case Study

Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers.

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